
                                                      Brand Awareness Project                                                Page 1
Table 1
Q1 Favourite brand
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

Brand B                        3         3       -         -       -         1       2
                              60%       75%      -%        -%      -%       50%     67%

Brand D                        1         -       1         -       1         1       -
                              20%        -%    100%        -%     50%       50%      -%

Brand E                        1         1       -         -       1         -       1
                              20%       25%      -%        -%     50%        -%     33%





































                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 2
Table 2
Q1 Favourite brand
by Q2 Other brands considered
Base: All respondents

                           Total Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J    None

Total                          5       4       4       5       -       2       -       4       2       1       2       -

Brand A                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand B                        3       3       3       3       -       2       -       2       1       -       2       -
                              60%     75%     75%     60%      -%    100%      -%     50%     50%      -%    100%      -%

Brand C                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand D                        1       -       1       1       -       -       -       1       1       -       -       -
                              20%      -%     25%     20%      -%      -%      -%     25%     50%      -%      -%      -%

Brand E                        1       1       -       1       -       -       -       1       -       1       -       -
                              20%     25%      -%     20%      -%      -%      -%     25%      -%    100%      -%      -%

Brand F                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand G                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand H                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand I                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand J                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

None                           -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%














                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 3
Table 3
Q2 Other brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

Brand A                        4         4       -         -       1         1       3
                            80.0%    100.0%      -%        -%   50.0%     50.0%  100.0%

Brand B                        4         3       1         -       1         2       2
                            80.0%     75.0%  100.0%        -%   50.0%    100.0%   66.7%

Brand C                        5         4       1         -       2         2       3
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand E                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        4         3       1         -       2         1       3
                            80.0%     75.0%  100.0%        -%  100.0%     50.0%  100.0%

Brand H                        2         1       1         -       1         2       -
                            40.0%     25.0%  100.0%        -%   50.0%    100.0%      -%

Brand I                        1         1       -         -       1         -       1
                            20.0%     25.0%      -%        -%   50.0%        -%   33.3%

Brand J                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 4
Table 4
Q1/Q2 All brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

Brand A                        4         4       -         -       1         1       3
                            80.0%    100.0%      -%        -%   50.0%     50.0%  100.0%

Brand B                        4         3       1         -       1         2       2
                            80.0%     75.0%  100.0%        -%   50.0%    100.0%   66.7%

Brand C                        5         4       1         -       2         2       3
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        1         -       1         -       1         1       -
                            20.0%        -%  100.0%        -%   50.0%     50.0%      -%

Brand E                        3         3       -         -       1         -       3
                            60.0%     75.0%      -%        -%   50.0%        -%  100.0%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        4         3       1         -       2         1       3
                            80.0%     75.0%  100.0%        -%  100.0%     50.0%  100.0%

Brand H                        2         1       1         -       1         2       -
                            40.0%     25.0%  100.0%        -%   50.0%    100.0%      -%

Brand I                        1         1       -         -       1         -       1
                            20.0%     25.0%      -%        -%   50.0%        -%   33.3%

Brand J                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 5
Table 5
Q3 Brand seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

Brand A                        5         4       1         -       2         2       3
                           100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand B                        2         2       -         -       1         1       1
                            40.0%     50.0%      -%        -%   50.0%     50.0%   33.3%

Brand C                        3         2       1         -       2         2       1
                            60.0%     50.0%  100.0%        -%  100.0%    100.0%   33.3%

Brand D                        4         3       1         -       2         1       3
                            80.0%     75.0%  100.0%        -%  100.0%     50.0%  100.0%

Brand E                        1         -       1         -       1         1       -
                            20.0%        -%  100.0%        -%   50.0%     50.0%      -%

Brand F                        2         1       1         -       1         2       -
                            40.0%     25.0%  100.0%        -%   50.0%    100.0%      -%

Brand G                        3         3       -         -       -         1       2
                            60.0%     75.0%      -%        -%      -%     50.0%   66.7%

Brand H                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

Brand I                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

Brand J                        3         3       -         -       -         1       2
                            60.0%     75.0%      -%        -%      -%     50.0%   66.7%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 6
Table 6
Q3 Brand seen advertised
Base: All females

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          1         -       1         -       1         1       -

Brand A                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand B                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand D                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand E                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand F                        1         -       1         -       1         1       -
                           100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand G                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 7
Table 7
Q1/Q3 Brand connsidered and seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

Brand A                        4         4       -         -       1         1       3
                            80.0%    100.0%      -%        -%   50.0%     50.0%  100.0%

Brand B                        1         1       -         -       -         1       -
                            20.0%     25.0%      -%        -%      -%     50.0%      -%

Brand C                        3         2       1         -       2         2       1
                            60.0%     50.0%  100.0%        -%  100.0%    100.0%   33.3%

Brand D                        1         -       1         -       1         1       -
                            20.0%        -%  100.0%        -%   50.0%     50.0%      -%

Brand E                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

Brand H                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 26/03/18 at 18:48:51

                                                      Brand Awareness Project                                                Page 8
Table 8
Number in household
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         4       1         -       2         2       3

1                              -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

2                              2         1       1         -       1         2       -
                            40.0%     25.0%  100.0%        -%   50.0%    100.0%      -%

3 to 5                         2         2       -         -       -         -       2
                            40.0%     50.0%      -%        -%      -%        -%   66.7%

More than 5                    1         1       -         -       1         -       1
                            20.0%     25.0%      -%        -%   50.0%        -%   33.3%

Mean score                  3.60      4.00    2.00         -    4.00      2.00    4.67

95 percent as lower case or *, 99 percent as UPPER CASE or **






























                                         Produced by MRDC Software on 26/03/18 at 18:48:51
